Customized Sales Programs, such as a Go-to-Market strategy, are a critical piece of your growth strategy. In the last decade the sources of advantage for a business have moved much closer to the consumer with a heavy emphasis on marketing, sales and pricing. It is essential to know your customer and what drives their purchasing decisions. In the era of Big Data, gone are the days when no one knew which 50% of their marketing budget was being wasted. Now you can know and act accordingly.
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Go-to-market strategy and execution
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Focus targeting
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Effective negotiation
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Minimizing “write-offs”
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Networking-planning & accountability
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Account management – optimizing & managing the pursuit process
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Managing the pursuit process – for winning results Accountability
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Incentive programs
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Assessment of service quality
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Marketplace differentiation The complex sale Coaching/mentoring